How to get your business noticed with Custom Outdoor Signage?

As a business owner, you know the importance of getting your business noticed. One of the most effective ways to do so is by customising your outdoor signage to make your business stand out from the competition. Not only does it serve as a physical representation of your brand, but it also helps to attract new customers and increase brand recognition. It creates a memorable first impression along with communicating important information about your business and what it has to offer. In this blog, we will explore how you can use custom outdoor signage to boost your business’s visibility –

Incorporate Your Branding

Your outdoor signage is an extension of your brand. Hence it is quite important to ensure that it is consistent with all your other marketing materials. Incorporate your branding elements, such as your logo, colour scheme, and fonts. By doing so, you can create a cohesive and recognizable look for your audience. This will help to reinforce your brand’s identity and make it easier for customers to remember your business in the long run.

Use Eye-Catching Graphics

If you wish to expand your business and create a wider customer base, you know how important it is to capture your audience’s attention and make a lasting impression on them. To do so, you can go for outdoor signages that contain eye-catching graphics. This factor will make them quite interesting for your potential customers to look at. It is advised to use bold and vibrant colours as they can help your signage in standing out from the crowd. Along with this, you can also consider using high-quality images or illustrations that relate to your business or its offerings.

Consider Unique Shapes and Sizes

You can always use unconventional shapes and sizes to help your signage stand out from the competition. Consider customising your signage to fit the shape of your building or to create a unique design that reflects your brand’s personality. Also, make sure to comply with local regulations and guidelines regarding signage size and placement.

Include a Call to Action

When looking at any outdoor signage, viewers always need action or purpose to go with it. To turn your outdoor signage into an effective way to drive traffic to your business, you should make sure to include a Call to Action to it. For example, you can use phrases such as ‘Visit us today’ or ‘Call for a free consultation’. You can encourage potential customers to take action and engage with your business simply by showing them a way to go.

Highlight Your Offerings

Also, you can effectively communicate crucial details about your company and its offers using your outdoor signage. Consider promoting any current discounts or special offers, or you can simply give a list of your products or services. This might assist spark curiosity and entice potential clients to find out more about what your firm has to offer.

Use Illuminated Signage and Dimension

Even at night, illuminated signs can make your brand stand out. To increase the visibility of your brand, think about using backlit or LED signs. This benefit of going for outdoor signages is particularly crucial for companies that run in the evening or in locations with poor visibility. To make your outdoor signage more eye-catching and memorable, consider adding dimension to it. To add depth and texture, think about using raised types or 3D elements. This might make your signage stand out from your competitors’ two-dimensional, flat designs.

Experiment with Materials

As outdoor signage is exposed to the environment, it is quite crucial to pick materials that are resilient to the elements. But that does not mean you can’t experiment with other materials to produce a distinctive appearance. To create a unique design that captures the essence of your brand, think about utilising elements like wood, metal, or glass.

In conclusion, customising your outdoor signage is a powerful way to make your business stand out from the competition and attract new customers. By incorporating your branding, using eye-catching graphics, considering unique shapes and sizes, including a call to action, highlighting your offerings, using illuminated signage, adding dimension, and experimenting with materials, you can create outdoor signage that effectively communicates your brand’s identity and message. When designing your outdoor signage, be sure to consult with a professional to ensure that it complies with local regulations and guidelines and is installed safely and securely.

Are you struggling to make your business stand out from the competition? Custom outdoor signage by Luxford Print may be the solution you need! With our unique, eye-catching, and well-designed signages, you can attract more customers, build brand awareness, and increase your visibility. From selecting the right design to choosing the best materials, we’ll guide you through every step of the process. So don’t let your business go unnoticed and get in touch with us today!